The company's officers are always conscious of the following statement in conducting daily operations.

	･･･Kenedix anticipates trends ahead of the times and provides valuable investment opportunities (products) to its customers.
	･･･Kenedix always has its eyes on the world and carries out business with an enterprising spirit.
	･･･Kenedix embraces the spirit of fair play.

*The above "yojijukugo" (Japanese idioms comprised of four Kanji characters) include words coined by the company.